This past weekend, professional boxers Floyd Mayweather and Manny Pacquiao squared off in what was the highest-grossing boxing match in history. With all the bet money that was won and lost, no one was completely certain of the outcome until the last punch was thrown. This is not unlike business, where strategies are capitalized on, only to fail or succeed. What if you knew with absolute certainty that your growth strategy would be a sure-fire win? You’d probably grow it, nurture it, continue to innovate and capitalize on your earnings.
There are two business strategies in competition. In one corner is sustainability, and in the other is disruptiveness. A sustained business strategy means that everything will remain status quo. Nothing changes, for better or for worse. It’s like a boxer only learning one technique and hoping it’s enough to win the fight. Disruptive strategies are progressive, adapting to a changing environment in order to appeal to a new customer set. Like a new-age boxer, a disruptive technology will attack established competitors to disrupt them and ultimately beat them at their own game.
It’s these disruptive strategies that equal competitive success in any industry, namely the mortgage industry, which is why Easy Mortgage Apps innovatively transformed the home buying process, simplifying it and making it more efficient for professionals. We take it upon ourselves to think about the future so lenders and borrowers don’t become stuck in the past. With the world as mobile-friendly as it is, your business should be, too.